BANGKOK – Tana Netting is pleased to announce the appointment of Ms. Natalie Lorence as its new director of sales and marketing. Natalie will be based in Tana Netting’s Bangkok headquarters and will be responsible for developing global sales and marketing strategies for Tana Netting's public health, travel and home decor mosquito netting products.

Originally from Moscow, Natalie recently moved to Bangkok from Accra, Ghana, where she spent five years as West Africa regional marketing director for for the L’Oreal Group. During her tenure at L’Oreal, her work required frequent travel to Côte d’Ivoire, Cameroon, Benin, Senegal, Togo, Mali, Niger and South Africa.

Natalie’s professional experience includes marketing management in the advertising industry, including at ROSE Creative Strategies and McCann-Erickson Moscow, as well as technical translations for PADCO in Moscow and Washington, D.C.  

Natalie is a graduate of the ATIA Institute in Chicago and the Chartered Management Institute. Upon graduation, she dedicated four years to volunteer work with street children, delinquents and orphans in Moscow. She speaks Russian, English, Italian and French.

“We are pleased to welcome Natalie on board,” said Andrew McDowell, Tana Netting’s managing director.  “I believe that her experience and character will make a positive contribution to our team.”

“I look forward to starting at Tana Netting,” said Natalie, “as I enjoy working in multi-cultural environments and learning anything new. I am particularly excited to be promoting mosquito netting for public health on the African continent,” she continued.